From the neoGAF forums:

On the way home this morning I stopped by jack in the box and found they were completely remodeling the restaurant. Since I cant sleep, I looked around online and found their planning to do a complete relaunch of the brand/restaurant which later will include changes in menu/food, interior/atmosphere, marketing with more focus on jack/quality and potentially dropping “in the box” from their name D:

[Jack-in-the-box relaunch - NeoGAF]

Well huh.